Effective hospitality results.

We blend together our extensive hospitality experience to create a financially customized outcome while bringing a unique concept to life in its fullest expression.

 
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Our Story

With having all worked closely together for a number of years at Puccini Group (an award-winning international consulting firm that led the industry in creating trailblazing concepts, design and operations) we have come together to create Pera Group. “Pera” is the Italian word for “pear”. The name was chosen because each one has a unique shape, color and taste which speaks to our approach of creating personalized projects.

We have varied experience in hospitality and restaurants. We work in lock-step together, pairing right brain pragmatism with left brain creative genius, to deliver holistic and sound solutions vetted across all aspects of the operation. Through our work and travels, we have gained a deep understanding of the mindset and motivations of today’s guests, as reflected in our portfolio of truly unique projects.

 

What We Do

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Food & Beverage Operations

We’ll help you fine-tune the details of your restaurant’s service model. Our team of industry experts (we count sommeliers, cicerones, and managers of some of the world's top restaurants among our ranks) will ensure your space thrives as a profit center. From consulting on the details of your food and beverage program, to managing recruitment, training, and organization, we’re with you every step of the way.

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Concept Development

We work as a team to deliver a customized framework designed to deliver on your business objectives. After we’ve collected and analyzed the data, each conceptual element is vetted and optimized to be both compelling and functional. Following a strategic look at the industry, the competition, and current trends, we craft content and programs that allow our clients to effectively tell a unique story. The result is our Concept Strategy Report that lays a solid market-driven foundation for the execution of a successful, sustainable concept.

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Branding & Marketing

We understand all the pieces required to build a strong narrative around your concept that will captivate press, create buzz, and win the hearts and loyalty of guests. Once we craft a name, look, and voice for your brand, we then incorporate this identity into every experiential element to create a seamless experience. We embrace a collaborative, creative process when it comes to marketing your concept.

 

Who We Are

 
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Shelia Turner

Shelia brings insights gained from many years of diverse hospitality experience in projects ranging from mixed-use privately-owned businesses, large corporations, hotels and independent restaurants. She is attuned to the intricacies of balancing the rigorous demands of a team. Shelia is passionate about the challenge of integrating the various requirements and limitations of a project into a cohesive and successful solution focused on achieving the client’s business goals and project vision.

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John Mootz

As a third-generation restaurant and hospitality executive, John cares deeply about delivering exceptional value, both to restaurants and to their guests. With a B.S. in Business Administration and also a Master’s in Foodservice Management from Cornell’s School of Hotel Administration, he has partnered on many successful restaurants throughout North America.

John brings a unique perspective of having run both independent and chain restaurants, as well as numerous hotel restaurants and food and beverage departments ranging from casual dining to Forbes 5-Star.

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Rafe Gabel

A sommelier with an emphasis on Italian and California wine plus extensive beer and spirit training, Rafe has developed and overseen beverage programs for dozens of restaurants throughout the U.S. and has a deep understanding of the hospitality ecosystem. Rafe has  diverse experience that ranges from Michelin to casino to Forbes 5-Star.

With outstanding relationship building, training and presentation skills, he is a results-oriented business professional with proven abilities in strategic planning, managing critical paths to countless openings, improving efficiency of restaurant operations while ensuring that the changes in optimize productivity, bottom line, from start to finish. 

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Yalile Fajer

Yalile, originally from Mexico City and a Puccini Group alumni, possesses over fourteen years of experience in food beverage, and catering fields; including eight of those years managing weddings and events in Las Vegas. Her experience is not only limited to hospitality, but also living in the Silicon Valley, she has dedicated a number of years as a Customer Success Manager for tech companies with the primary goal of optimizing the company’s revenue and building a long-lasting relationship with clients. Her passion for marketing helps her identify her clients needs and implement the best digital marketing strategies. On a regular day, she enjoys a cup of coffee or two and learning new languages.

 
 

Get started with Pera Group, today.

Past Clients


Hyatt Grand SFO | San Francisco, California

Presidio Social Club | San Francisco, California

Sheraton Global F&B Transformation | Marriott International

Sheraton Metechi Palace | Tbilisi, Georgia

Sofitel Legend Panama | Panama City, Panama

Sofitel Washington, DC | Washington, DC

Marriott Proprietary Concepts | Worldwide

The Phoenician, A Luxury Collection Resort | Scottsdale, Arizona

The Virgin Hotel | San Francisco, California

Tratto | San Francisco, California

Virgin Hotels San Francisco | San Francisco, California

W Downtown Atlanta | Atlanta, Georgia

W Washington DC | Washington, D.C.

Westin Alexandria | Alexandria, Virginia

Anchor Public Taps | San Francisco. California

AC Hotel | Spartanburg, South Carolina

Colonial Williamsburg | Williamsburg, Virginia

Curio Omaha | Omaha, Nebraska

Conrad Chicago | Chicago Illinois

Embassy Suites | Portland, Oregon

Fairmont Calgary | Calgary, Alberta

Fairmont Empress | Victoria, British Columbia

Four Seasons Aviara | Carlsbad, California

Four Seasons Orlando | Orlando, Florida

Hilton Princess Hotel | San Salvador, El Salvador

Hotel Indigo | Chattanooga, Tennessee

Hotel Sorella | Kansas City, Missouri

Hotaling & Co. | San Francisco, California